A friend of a friend recently raised around $7,000 on another platform to pay for her tuition to coding school. It made sense for her to use crowdfunding. She’s a minority in a male-dominated field, and she has a lot of friends who want to help her out. But that’s exactly the kind of campaign Kickstarter doesn’t want. If I had to reduce the Kickstarter spirit to just one word, it’d be creativity. And potato salad’s got it.